ECommerce plays a vital role in the business field. ECommerce includes business activities that are business-to-business (B2B), business-to-consumer (B2C), extended enterprise computing (also known as “newly emerging value chains”), d-commerce, and m-commerce. It assists companies with many levels of current business transactions, as well as creating new online business opportunities that are global in nature.
Most of the business owners built their own eCommerce websites to increase the growth of their business. ECommerce attracts both business owners and online users. These eCommerce sites are built based on different platforms such as Shopify, PrestaShop, Highwire, BigCommerce, Izzonet, Volusion, Magento, OsCommerce, X-Cart, OpenCart, Zen-Cart, Nopcommerce, WordPress, etc.
In this article we are going to see the success of an eCommerce website when it combines with WordPress CMS.
WordPress – The Powerful CMS
WordPress is the most powerful content management system (CMS) which is powered by PHP and MySQL. It has been extremely popular and used by more than millions of websites all over the world. WordPress is an open source blogging tool used to create the most effective and attractive content to the website. The main benefit of WordPress is, it is very easy to install and use. Anyone can use this software, no technical knowledge is required.
Can We Prefer a WordPress for an eCommerce Website?
Definitely we can say yes. WordPress is a good choice for any type of eCommerce store as it has a number of plugins and themes which are used to enhance the performance of the online business. It provides a very flexible platform on which your eCommerce site can easily grow. Like most content management systems, it uses a system that allows the developer to decide what can and cannot be changed by the administrator on the backend.
Themes: Most of the online customers visit the eCommerce store which is very attractive and elegant. WordPress offers thousands of beautiful themes to attract online users’ attention towards the site. You can modify the themes on this open source platform and customize depending on your specific preference. Themes are generally installed using the WordPress ‘Appearance’ administration tool or the theme files are uploaded using FTP. A WordPress theme’s structure is made up of the header, sidebar, content and the footer.
Widgets: Enhance the sidebar contents using widgets. Widgets are small modules which offer drag-and-drop plug-ins, like the Facebook Like and the Twitter button. Many useful purposes are served by easy tools such as text widgets. Using widgets, you can also include gizmos, HTML, images and text for eCommerce site side bars.
Plug-ins: WordPress has more than 26,000 plugins which are used to provide different features and functions in order to meet the requirements of all the users. It is very easy to use the WordPress plugins. These plugins are used to run a successful eCommerce site on the Internet.
- Search engine friendly CMS platform that can be used to improve the performance and visibility of eCommerce website in popular search engines
- Ability to develop any number of categories for posts and links and assign material to one or more categories
- Easy to change from a visual to HTML view and enter code for embedding YouTube video or other HTML attributes
- The Permalinks are the individual links to a particular post on your website in order to improve the aesthetics, usability and forward compatibility of your links
- Supports SSL certificate to build customer trust and ensure the website security.
Conclusion
WordPress is the simple and flexible CMS which has rich features such as user management, media management, large community support, easy installation and upgrades, multilingual, etc. These features help the online business owner to run a successful eCommerce site on the Internet.
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