It goes without saying that the holiday season is by far the busiest season for retailers and that it is the season in which most retailers and businesses tend to earn incredibly high revenue. This year is not going to be any different and it is forecasted that online retailers and businesses might see a staggering 15% increase in total consumer spending in the holiday season which amounts to a total of $82 billion. Retailers can earn high this year in a span of just one month (November to December).
If you want to boost your revenue this holiday season, here are some tips below that can definitely help your eCommerce website to perform optimally:
1. Develop a Promotional Calendar
The first thing you should do to enhance your eCommerce website is to create a promotional calendar. In this calendar, you have to outline the various holiday deals and promotions you are offering during the season. However, it is imperative that you not become a victim of brand erosion. After all, the holiday season is the busiest season of all and your consumers know this.
Divide your calendar into separate marketing channels and assign each holiday campaign appropriately across the timeframe. Make sure that the landing pages of your eCommerce website correspond to your emails down to every last detail including your online ads.
2. Be Sure to Send Emails during the Holidays
When the holiday season is upon you, each email you send out to your list of customers in actuality excessively affects your totals sales. This is why it is imperative that you assign someone from your team to keep sending relevant emails to your customers. Another thing you could improve this process is integrating your promotional calendar into your emails.
3. Take it Easy on Social Media Promotions
It is important to understand that using social media platforms doesn’t always increase your sales, primarily because the platform is already an integrated part of a bigger online process for e-shoppers interacting with you using your social channels and then coming back to you via numerous touchpoints spread across the vast sales funnel. However, it should also be kept in mind that at times during the holiday season, the content you share on social media websites pertaining to your promotions, products or services will reach more people. But do not overload your social profiles with promotional offers.
4. Be Sure to Incorporate the Holiday Flare in all Your Advertising
It’s easy for your online customers to get diverted during holiday shopping which is why it is pertinent that you integrate some display advertising so that they are reminded of the products they should purchase and that they can come back to your website to buy those products. It is all about how you incentivize your online traffic.
So, if you are looking to drive your sales through the roof this holiday season, be sure to follow the aforementioned tips and enhance your eCommerce website.
